Making your brain crave a cola
Jay Ingram reports in The Star about some evidence that subliminal ads work. As part of the effort to publicize my book Theatre of the Mind, I recently visited a variety of Canadian cities giving talks. Whenever I mentioned the fact that we are able to take in information unconsciously, someone in the audience would […]
Jay Ingram reports in The Star about some evidence that subliminal ads work.
As part of the effort to publicize my book Theatre of the Mind, I recently visited a variety of Canadian cities giving talks. Whenever I mentioned the fact that we are able to take in information unconsciously, someone in the audience would ask about subliminal advertising.
My feeling was that there never had been convincing evidence that subliminal messages were effective in persuading us to do or buy something, but I needed to update my information. Now, I have. So, if you’ve ever wondered about the dastardly practice of directing messages into our brains underneath the radar of consciousness, here is the story.
See full story at thestar.com
See Jay Ingram’s website
